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Introduction

After the discovery phase, you will get a better understanding of customer’s strategy towards feed enzymes.
You will have identified a goal that the customer wants to achieve.

The next step will be to identify the obstacles that prevent the customer to achieve his goal. For this purpose, asking pain questions and power questions will help challenging customer’s mind and finding out his bottlenecks.

Once this is done, tailored solutions could be proposed to match customer’s needs.